For TrueCar’s sponsorship of the Santa Monica Pier Summer Twilight Concert Series, we created an interactive light installation that was visually complemented the concerts and captured the crowd's emotions in real-time and emitted the collected data through a dazzling, interactive display of over 70,000 LED lights.
The lights were programmed with variations of color and speed, reacting according to data from their environment. The results were driven by the music at the concerts, attendees, their participation expressed visually in the form of vibrant pulsing lights, which created a visual language that permeated through the entire pier in real time.
The light show, along with live music and a packed crowd, created an unforgettable, multidimensional experience that spanned 10 weeks during the Twilight Concert Series.