Project Harden VR

[jwplayer mediaid="796"]
Description

This 4D 360-VR experience, complete with haptic feedback, was created to help Adidas launch James Harden’s new signature shoe. Harden himself participated in the experience, giving users the opportunity to go one-on-one with him, among many other first-person immersive on-the-court activities. The campaign included the deployment of Gear VR headsets to retailers all over the world— including China, Italy, France, and Greece— to demonstrate the product’s features.

Gallery